Image is Everything
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Branding
is not only your logo but also your business name. Great names
evoke intrigue, savvy and class, and tell customers a lot
about who you are. When you begin the branding process, think
first about your name. Next, envision an image that works
with that name. Finally, create a byline, which is a short
sentence that describes who you are or what you stand for.
Here's an example. I named of one of my first coffee bars
"Caffe Primavera." In Italian, "Primavera"
means springtime. For my logo design I used a Corinthian column
with a floral theme at its base, surrounded by two renaissance
angels. The byline I chose was "Coffee delivered from
heaven."
Written
by: Bruce Milletto
Source: www.expresso101.com
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| Logo
Design |
Your
brand is more than a series of words; it is your corporate
identity. Your name and logo should tell people who have
never been to your establishment something about you. Your
brand should be strong enough to convey a message and a
feeling in an instant. When you run a small newspaper ad,
besides a Website, phone number and address, your logo may
be all someone has by which to judge your business. If your
logo design looks professional, it alone may be the reason
that someone decides to visit your coffee establishment
for the first time.
Written
by: Bruce Milletto
Source: www.expresso101.com
Writing
for Sales provides 3 levels of Professional Logo Design
to meet your budget.
Basic/limited
level of illustration and design of a company logo
More typographical. Generally 5-10 logo designs submitted
Timeline:
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One brief design consultation/conference call with client
• 3 Weeks to complete after two-week lead time into
production schedule
• First Design submission
• 1st client review, incorporate edits
• 2nd Design submission
• Final edits to final design selection
• Job complet
Click
for Level 1 Logo Examples
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Mid-range exploration of logo design and how it represents
the company's brand identity.
• Generally 10-15 logo designs submitted
Timeline:
•
Initial design consultation/conference call with client
• 4 Weeks to complete after two-week lead time into
production schedule
• First Design submission
• 1st client review, incorporate edits
• 2nd Design submission
• 2nd edits to final design selection
• 3rd Design submission
• Final edits to final design selection
• Job complete
Click for Level 2 Logo Examples
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•
High-level in-depth exploration of logo design, company
wordmark (often separate from iconic symbol) and how it
represents the company's brand identity
• Sometimes involves company mission in tandem with
a new business or strategic plan
• May include companion versions of the company logo
used in various mediums and scales/dimensions
• Often involves different categories of logo design
samples as well
• Generally 15-+20 logo designs submitted
Timeline:
•
Initial design consultation/conference call with client
and BizAtomic
• 5-6 Weeks to complete after two-week lead time into
production schedule
• First Design submission
• 1st client review, incorporate edits
• 2nd Design submission
• 2nd edits to final design selection
• 3rd Design submission
• 3rd edits to final design selection
• 4th Design submission
• Final edits to final design selection
• Job complete
Click
for Level 3 Logo Examples
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| Letterhead
& Business Card Design |
Writing
for Sales provides 2 levels of Professional Letterhead
Suite Design and Printing to meet your budget.
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Letterhead Suite Design & Printing Level
1 - $1,340 |
| Design |
| 1. |
Business
Card |
$290 |
| 2. |
Letterhead |
$230 |
| 3. |
Envelope |
$80 |
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Sub-Total
Level 1 Design |
$600 |
| Printing |
| 1. |
Business
Cards (250 cards for 1 name 2-Color) |
$140 |
| 2. |
Letterhead
(1000 sheets/1 ream – first page only 2-Color)
|
$350 |
| 3. |
Envelopes
(#10 – quantity 1000 printed on one side 2-Color)
|
$250 |
| |
Sub-Total
Level 1 Printing |
$740 |
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Total
Level 1 - Letterhead Suite (Design & Printing) |
$1,340 |
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Letterhead
Suite Design & Printing
Level
2
- $3,505 |
| Design |
| 1. |
Business
Card |
$390 |
| 2. |
Letterhead
(1000 sheets – first page only 2-Color with bleeds
printed both sides) |
$290 |
| 3. |
Envelopes
(#10 – quantity 1000 printed on two sides 2-Color)
$ 650.00 |
$160 |
| 4. |
Blank
Thank You Cards & Envelope Design |
$350 |
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Sub-Total
Level 2 Design |
$1,190 |
| Printing |
| 1. |
Business
Cards (500 cards for 1 name 2-Color with bleeds printed
both sides) |
$340 |
| 2. |
Letterhead
(1000 sheets/1 ream – first page only 2-Color)
|
$490 |
| 3. |
Envelopes
(#10 – quantity 1000 printed on one side 2-Color)
|
$700 |
| |
Blank
Thank You Cards & Envelope (quantity 1000 2-Color
with bleeds printed both sides) |
$785 |
| |
Sub-Total
Level 2 Printing |
$2,315 |
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Total
Level 2 - Letterhead Suite (Design & Printing) |
$3,505 |
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| Print
Collateral Design |
Writing
for Sales provides Professional Print Collateral Design
and Printing Services
|
| 1. |
Promotions
Pocket Folder |
| |
Design,
Layout, Mock-up |
$290 |
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Pre-Flight
artwork for print delivery |
$90 |
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Sub-Total
|
$380 |
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Printing
(1000 min. quantity) |
$2,500 |
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TOTAL
POCKET FOLDERS (Design & Printing) |
$2,880 |
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| 2. |
Rack
Cards (2-Sided, 4-color, 4” x 6”)
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Art
Direction |
$150 |
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Design
& Layout (including the front step calendar/mailer)
|
$650 |
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Mock-ups (2 mock-ups) for client review |
$90 |
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Review
proofs |
$90 |
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Pre-flight
artwork for print delivery |
$90 |
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Sub-total
|
$1,070 |
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Printing
(1000 min. quantity) |
$900 |
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TOTAL
RACK CARDS (DESIGN & PRINTING) $ |
$1,970 |
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| 3. |
Brochure
(2-Panel, 2-Sided, 4-color, 8” x 9”, folded
to 4” x 9”) |
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Art
Direction |
$290 |
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Design
& Layout (including the front step calendar/mailer)
|
$770 |
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Mock-ups (2 mock-ups) for client review ) |
$120 |
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Review
proofs |
$90 |
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Pre-flight
artwork for print delivery |
$150 |
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Sub-total
|
$1,420 |
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Printing
(1000 min. quantity) |
$1,200 |
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TOTAL
BROCHURE 2-PANEL (DESIGN & PRINTING) |
$2,620 |
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| 4. |
Brochure
(4-Panel, 2-Sided, 4-color, 12” x 9”, folded
to 4” x 9”) |
| |
Art
Direction |
$290 |
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Design
& Layout (including the front step calendar/mailer)
|
$1,000 |
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Mock-ups (2 mock-ups) for client review ) |
$150 |
| |
Review
proofs |
$90 |
| |
Pre-flight
artwork for print delivery |
$150 |
| |
Sub-total
|
$1,680 |
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Printing
(1000 min. quantity) |
$1,150 |
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TOTAL
BROCHURE 4-PANEL (DESIGN & PRINTING) |
$2,830 |
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| 5. |
Cascading
Step Sheets |
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Art
Direction |
$290 |
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Design
& Layout (including the front step calendar/mailer)
|
$1,000 |
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Mock-ups (2 mock-ups) for client review ) |
$150 |
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Review
proofs |
$150 |
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Pre-flight
artwork for print delivery |
$150 |
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Sub-total
|
$1,740 |
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Printing
(1000 of 5 min. quantity) |
$2,600 |
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TOTAL
CASCADING STEP SHEETS (DESIGN & PRINTING) |
$4,340 |
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| 6. |
Direct
Mailer/Postcard |
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Art
Direction |
$290 |
| |
Design
& Layout (including the front step calendar/mailer)
|
$290 |
| |
Mock-ups (2 mock-ups) for client review ) |
$90 |
| |
Review
proofs |
$90 |
| |
Pre-flight
artwork for print delivery |
$90 |
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Sub-total
|
$850 |
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Printing
(500 min. quantity) |
$900 |
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TOTAL
DIRECT MAILER/POSTCARD (DESIGN & PRINTING) |
$1,750 |
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