Image is Everything
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Branding
is not only your logo but also your business name. Great names
evoke intrigue, savvy and class, and tell customers a lot
about who you are. When you begin the branding process, think
first about your name. Next, envision an image that works
with that name. Finally, create a byline, which is a short
sentence that describes who you are or what you stand for.
Here's an example. I named of one of my first coffee bars
"Caffe Primavera." In Italian, "Primavera"
means springtime. For my logo design I used a Corinthian column
with a floral theme at its base, surrounded by two renaissance
angels. The byline I chose was "Coffee delivered from
heaven."
Written
by: Bruce Milletto
Source: www.expresso101.com
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Examples Level 1 |
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Examples Level 2 |
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Examples Level 3 |
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