RSS
Feeds That Reach Out To Your Target Audience
|
| RSS
Feeds Advantages |
 |
Keep
in touch with your customers |
|
Increased
revisits |
|
Instant
distribution of latest website updates to the target audience |
|
Syndication
of Content |
|
Improved quality of website traffic |
RSS
stands for Really Simple Syndication (also RDF Site Summary
or Rich Site Summary).
RSS feeds
and Atom feeds are webfeeds used to provide latest information
to the right audience or syndicate content on the web. Webfeeds
give exposure to the website through content aggregation and
syndication.
Webfeeds
allows web users to select the content they want to view.
A web user can use feed readers to access information on the
web they like and get latest updates delivered to them. With
RSS Feeds, you can syndicate your website content and announce
your website’s latest information to your customers
before they even visit your website!
Writing
for Sales RSS Feeds Program Specification
| The
RSS Feeds process is divided into the following 5 Stages:
|
| 1. |
Stage
I |
Initial
Analysis and Strategy |
| 2. |
Stage
II |
RSS
Implementation |
| 3. |
Stage
III |
RSS
Syndication & Submission |
| 4. |
Stage
IV |
RSS
Radar / News Marketing |
| 5. |
Stage
V |
Monthly
RSS Marketing (Optional) |
| |
| STAGE
I - Initial Analysis and Strategy: 7 Days |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Business
understanding and objective setting |
Report |
Day 1 |
| Competitor
Analysis: Identify the current RSS activity of
the top 10 competitors in the industry. |
Excel |
Day 3 |
| Analyze
and identify all RSS possibilities on the website
(newsletter, HR, Updates, Affiliates, articles etc.) |
Report
& consultation |
Day
5 |
| Develop
a multi Feed strategy: Segregation of possible
RSS entities on the site for effective targeting and management. |
Report
& consultation |
Day
7 |
| |
| STAGE
II -RSS Implementation: 7 Days |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Creation
of RSS feeds (upto 5 feeds with upto 10 items in each
feed) |
Report |
Day
9 |
| Validate
the RSS feeds |
Report |
Day
9 |
| Creation
of webpages on the site which guide visitors on how to
adopt/use RSS feeds. |
|
Day
14 |
| -
Add a “relative link” to the code of the home
page for enabling auto discovery of your RSS feeds by
the browsers. |
|
|
| -
Add the RSS images to the site. |
|
|
| Implement
the “Add to delicious” code |
|
|
| -
Implement the “Technorati Tags” code |
|
|
| |
| STAGE
III - RSS Syndication & Submission: 3 days |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Submission
of RSS feeds to different free RSS directories (upto 50
submissions) |
Report |
Day
16 |
| Test
& confirm (7 to 10 days after submission) |
Report |
|
|
|
| STAGE
IV - RSS Radars/News Mastering: 1 week |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Identify
the most suitable websites / content to pull the content
from (news/current events/ interviews/ articles/ analysis
etc. sites) |
Report |
Day
18 |
| Implementation
of the RSS radars on the website (includes changes on
the server, any software to be bought etc.) ** |
Report |
|
| |
| STAGE
V - Ongoing RSS Marketing (monthly) - Optional |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Draw
out steps on how RSS can be maintained on their own |
Report |
|
| Monthly
assessment |
Report |
|
| Creation
of up to 2 new feeds with upto 10 items in each feed |
|
|
| Submission
to any new RSS directories |
Report |
|
| Update
the RSS to the latest version (if required) |
|
|
| |
|
