SEO Programs
That Drive Motivated Prospects To Your Website
|
| SEO
Advantages |
 |
Results
in a higher click through rate compared to other programs |
|
No
recurring pay per click costs |
|
Gives
highest long term ROI compared to other online marketing
vehicle |
|
Generates
brand awareness and recognition |
|
Higher natural rankings builds trust among searchers |
|
Results
in a higher website conversion rate |
|
Cheap
source of regular, relevant traffic |
Writing
for Sales' SEO Program Specifications
The Writing
for Sales SEO Program is designed to address search engine
algorithms of all main search engines. The scope of the SEO
Program is customized according to the needs of the website,
the target audience it addresses and the online competition
associated with it.
| The
Writing for Sales SEO process is divided into the following
5 Stages: |
| 1. |
Stage
I |
Evaluation
and Planning |
| 2. |
Stage
II |
Execution |
| 3. |
Stage
III |
SEO
Implementation |
| 4. |
Stage
IV |
Completion
|
| 5. |
Stage
V |
Monitoring |
| |
| STAGE
I - Evaluation & Planning Phase: 14 Days |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Current
site stats recording (Link Popularity, PR etc) |
Report |
Day 1 |
| Pre-optimization
submissions to search engines |
Report |
Day 2 |
| Search
Engine Friendliness Analysis |
Report
& consultation |
Day
4 |
| Keyword
Research (draft) |
Report
(for feedback) |
Day
6 |
| Keyword
selection (based on your feedback) |
Report |
Day
9 |
| Keyword
finalization (based on your selection) |
E-mail |
Day
10 |
|
Pre-optimization Search Engine rank recording |
Report
|
Day
11 |
| Content
writing recommendations |
Report |
Day
12 |
| Selection
of WebPages for optimization |
Report |
Day
13 |
| Link
Building Scope recommendation |
Excel
Sheet |
Day
14 |
| |
Note:
- Search Engine submission will be carried out in major
free search engines and directories.
- Keyword research will be carried out on the basis of
data gathered from WordTracker. |
| |
| STAGE
II - Execution Phase: 5 Days for 20 pages |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Optimization
data creation (to be used later in SEO implementation) |
Excel
Sheet |
Day
16 |
| Existing
content optimization (revising the exiting content) |
Word
Documents |
Day
18 |
| |
Note:
- The Optimization data creation would contain complete
details of the on-page optimization that is to be carried
out on the WebPages shortlisted for SEO. This would include
Title Tag, Meta Tags, Content optimization, Image Alt-Text,
File/Directory name optimization, Title Attributes etc.
- This phase would include creation of customized 404
error page, Optimized Sitemap, submission using Google
Sitemap. |
| |
| STAGE
III - SEO Implementation Phase: |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| SEO
Implementation execution (by your development team) |
Checklist |
Day
19 |
| Quality
Check (QC) |
Checklist |
Day
23 |
| Changes
if any (implemented by your development team) |
Checklist |
Day
25 |
|
|
Note:
- If the site is dynamic in nature or is being run by
a Content Management System (CMS), the actual implementation
on webpages would be as per the flexibility offered by
the CMS.
- SEO data implementation would be charged extra @ $12
per man hour. SEO data implementation on a “static
page” usually takes about an hour.
- The QC and recommendation of changes after that (if
any) would be carried out subject to the implementation
being carried out by the client within 30 days of receipt
of Optimization data. |
| |
| STAGE
IV - Completion Phase: |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Final
site re-submissions to free search engines |
Report |
Day
26 |
| Completion
report |
Report |
Day
26 |
| |
| STAGE
V - Monitoring: * |
| PROCESS |
DELIVERABLE
|
TIME
TABLE |
| Rank
monitoring |
Report |
Bi-Weekly |
| Traffic
report analysis |
Report |
Monthly |
| Further
recommendations |
Report
& consultation |
Monthly |
| |
| *
For upto 2 months from the date of completion of Execution
Phase. Project
Duration
The
total SEO process from initial “Evaluation &
Planning” to the “SEO Execution” phase
would roughly take around 4 to 6 weeks for optimization
of upto 40 webpages. However this duration is subject
to change based on variables like the time taken to
get a response from the client, discussions, whether
any additional content needs to be created on the site
etc |
|
