Website Content That Sells

The most important thing to remember about copywriting content for a website is that the reader is more scanning then reading when they first get to your website. Therefore, you must grab their attention so they do not leave your site and go to a competitor.

Once you have their attention your goal is to direct the reader’s behavior. You must realize they can leave your site with a click of the mouse. You are always writing with the purpose of directing their behavior to want to stay on your website and learn about your products and services.

In the same vein, you want them to take action. It could be to make a purchase online, fill out a form, and call you, whatever. If you are not keeping their attention and directing them to a call for action, they really have no reason to stay on your website.

Sell benefits not features. People want to know what you can do for them not what you are trying to sell them. You must also write in short paragraphs of no more then two or three sentences because it is easier for people to assimilate small pieces of information at a time. The objective is to get them to drill down deeper and deeper into your website for more and more information until they realize you have what it is they need and/or want.

There is certain information everyone wants:
	What do you do?
	What benefit can you offer them?
	Why should they choose your service or product?
	What does it cost?
	How can they contact you?
	Where are you located?

Most people think writing for search engines is just about keywords. Search engines are looking for relevant copy. Part of writing relevant copy is having keywords that help the search engines recognize relevant copy but a paragraph of keywords will not fool Google.

I want to be your writing department