Whether you are working with a freelance writer or a writer on your staff the process is the same. In order to ensure the success of your writing project it helps to understand what is expected of you, and how to get the most out of your investment.

The process starts with background material. Send me everything you have and more. Send brochures, business plans, press releases, articles, reports, website address, and whatever else you can find. This is more efficient then starting with a meeting.

We will learn your business from these materials. We will have a lot of questions. You know your business better than anyone so we will lean on you to fill in the gaps that the material you send me does not cover. It is all about specifics. In order for me to write with an air of authority I need to know the specifics.

1. Who is your target audience? (age, income, gender)
2. What are the characteristics of your audience?
3. What is the tone of the piece? (friendly, formal, excited)
4. What are the features and benefits of your product or service?
5. Who is your competition?

The more complete and open your communication, the better the copy I can write. We will try to hit the target of exactly what you expect on the first draft but we can not read minds. Business writing is not a science, it is more of an art form. My interpretation may not hit the target exactly the first time. Now we start the revision process.

We will review the first draft together. You need to be specific, there's that word again, about what areas you need revised. Examples of helpful feedback are "I like this paragraph, but I want to emphasize this particular benefit more". Or, "I want to change the tone of this section". It should take no more than three revisions to be 100% on target.

Anyone can write, correct? This is a misconception. You are probably terrific at what you do but writing is a totally different discipline. If you start altering a paragraph here and a paragraph there you run the risk of destroying the ebb and flow and structure that persuades the reader into taking the desired course of action. I know the difference between keywords that sell and how to write attention grabbing headlines. Basically, the difference between copy that sells and clever copy that is really hot air. The key to successful writing is brainstorming.

The last step of the process is the writing. Like anything else success is dependent upon preparation. I need time to digest all your information. Then concepting, sketching and arranging until finally it all gets typed onto the page and becomes the masterpiece that is your hard hitting, engaging sales copy.

After the first project, I will have a pretty good knowledge of your business. As we continue working together, I will become expert. The benefits of staying with me for your writing requirements should be obvious. You can just call me up, tell me what you need and be confident I can create copy that reflects the voice of your company. I will continue to become more proficient in presenting your features and benefits to your target audience.

Each Writing for Sales client has their own password protected area on the writingforsales.com website. You will able to review all revisions as soon as they are completed.

I want to be your writing department